Flight of fancy or radical change? Trial or commitment? There are 3 solutions

Redhead for a night
Choose Color Pulse by L’Oréal to outshine all others when some fire is needed. It’s really the perfect product to satisfy spontaneous urges. It’s a no-ammonia, oxidant-free mousse for incredibly gentle colour and maximum freedom. How long does it last? It fades in 8 to 10 shampoos. A 10 to 30-minute application, depending on the hair (natural or coloured), and you’re done. Have fun turning head with Ginger Rush, Cooper Blast, Red Pulse...

Semi-permanent dyes
Go for Natural Instincts by Nice n' Easy. These semi-permanent shades, with 100% pure aloe, camomile and ginseng are gentle on your hair while making it shinier and more healthy-looking. Trust your instincts and pick out the shade you’ve always dreamed of. It lasts 24 to 28 shampoos and allows you to try a new shade without absolute commitment.

You love reds that shine with deep, almost violet undertones? Easy decision:  Spiced Tea,  Egyptian Plum or Malaysian Cherry are made for you.

You’re ready to commit and say “I do” to red?
Looking for permanent colour and a drastic change? This is also the type of dye you’ll have to choose if you have bleached or white hair. Opt for Feria Red by l’Oreal. The products contents molecules who enter hair’s fibres for a colour that is deep, resistant, and makes each strand shine with the purest of red highlights, visible even on dark hair! Pure, powerful, vibrant and intense shades named Flaming Red, Ruby Rush, Sunset Blaze, Spicy Red... 11 temptations or a red that is bold, intense and spicy!

Redheads often have trouble keeping their colour true, rich and vibrant. Many redheads come see me and say that their colour fades faster than that of their blond or brunette friends,” shares Michael Barnett, consulting stylist for John Frieda® Hair Care. “I recommend they use the Radiant Red collection to help protect their red through daily styling. Always know to choose de right product for the desired effect: Copper, with wild strawberry and ginger extracts for brighter, more luminous reds and Ruby, with pomegranate and plum extracts for richer, more intense reds.

New : After-colour conditioner by L'Oréal, especially formulated to address key needs for each shade family. Welcome to your new RED family with berry extracts.

Be red hot… and have some fun!

Reds are beautiful and vibrant. Unfortunately, these shades contain colour molecules that are rather small and tend to wash away when shampooing, resulting in a dye that fades sooner than others. The following suggestions will help you keep your colour vibrant for longer:

Re-colour hair every four to five weeks for colour that is always bright and luminous.

Make sure that hair is well saturated with colouring agent. Leave dye on as long as possible in order to maximise the deposit of pigments and intensify the brightness of the result.