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Smell This: Jonathan Rhys Meyers Lands Hugo Boss Campaign
Hugo Boss will launch Hugo Element in February 2009, a marine-scented men’s fragrance targeted to a younger consumer. The bottle is meant to recall an oxygen tank. It is a fresh woody aquatic fragrance with notes of coriander and ginger.
Phytotherapy means "plant treatment." It is the oldest form of medicine and you may be surprised to learn that, when considered from a global perspective, it is still the most commonly used type of medicine in the world today. Many of the earliest surviving written texts including the Egyptian Ebers Papyrus and several ancient Chinese documents are essentially lists of herbs with their medicinal uses.
The great names in the medicine of antiquity such as Hippocrates, Dioscorides, Avicenna and Galen were all herbalists. It tends to be forgotten that the materia medica of conventional medicine was, until as late as the 1930s, largely plant-based and that botany was still part of the undergraduate curriculum in some medical schools until the mid twentieth century.
Although today classed as a form of complementary medicine, herbal medicine is in fact, when viewed globally and historically, the most conventional of all types of medicine!
| Plant | Properties | Use |
| Aloe vera | Alleviates, Moisturises | The sap from the Aloe leaf is valued today to protect skin from harmful environmental factors. |
| Chamomile | Alleviates, Relaxes | Anti-inflammatory and soothing action |
| Basil | Alleviates, Calms | Basil essential oil is appreciated in cosmetology for its toning and rebalancing virtues on the skin. |
| Ground Ivy | Tones | Fights against cellulite |
| Green Tea | Astringent, Normalises, Repairs | Contains substances which have, among others, anti-oxidizing properties
polyphenols and tannins contained in the tea would have an antiseptic action on the bacteria responsible for the formation of caries. Besides, the tea contains traces of fluorine, defender agent of teeth. |
| Hamamelis | Circulatory problem | Heavy leg |
| Ginseng | Anti-fatigue, Tones | known to have anti-fatigue properties and stimulate intellectual ability. |
| Ginko Biloba | Anti-free radical, Moisturises, Restructures, Tones | The leaves are very rich in major antioxydants which block the formation of the free radicals. |
| Hibiscus | Moisturizes | The proteins extracted from its seeds have exceptional re-energizing moisturizing cosmetic properties. |
| Jojoba | Anti-free radical, Moisturises | For centuries, women have used this oil to moisturize their skin and care for their hair. |
| Lady Twistle | Anti-free radical, Regenerates | One of the fruit's constituents, silymarin, is a powerful agent for eliminating free radicals. |
| Red Palm | Protects | It is an important source of carotenoids and vitamin E, both anti-oxidants that protect the skin against UV rays. |
| Sesame | Anti-free radical, Moisturises, Nourishes, Regenerates | Sesame oil has remarkable cosmetic properties, being very rich in essential fatty acids and vitamin E. |


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